The idea
Bitty began with a simple brief: pieces that feel soft, hold their shape, and move with you. Designed to flatter without effort and dress up or down with ease. Minimal lines, tonal details, and a calm palette that works anywhere.
Where is started
In a studio of swatches and test fits. We cut what didn’t feel right and kept what did.
Why "bitty."
A name that reflects what we value: simplicity done perfectly. Each piece is quiet in detail but strong in presence.
What we keep
Clean construction, reliable fabrics, and the kind of comfort you notice after a long day.
A quiet standard
We release pieces only when they’re ready. Small batches let us refine the weight, stitching, and colour of each run. The goal is progress, not excess.
Fabric first
Cotton-rich bases with gentle stretch and a matte finish.
Fit testing
Close, flattering shapes that hold structure without squeeze.
Tone match
The logo embroidery is colour-matched to the garment, subtle by design.
Built to wear in
We choose fabrics that drape and last. Brushed where it matters and smooth where it counts. Care is simple: cold wash inside out and flat dry. No babying, just respect.
Comfort
Soft handfeel, all-day ease.
Confidence
Sculpted lines, considered coverage.
Quiet luxury
Quality that shows without shouting.
Join the list
First notice on small-batch drops, restocks, and sizing notes.