There’s a particular kind of silence in the studio before a shoot begins. Not the empty kind but the charged kind, like the air is holding its breath. Fabric laid out on the table. Pins. A swatch book open to off white tones. The samples sitting there with their little red marks that only we know the meaning of.
The Sunday shoot with Khloe still sits in my head. The first test shots always feel like checking the weather. You point the camera and wait to see what the light wants to do. She slipped into the pieces and said the same thing every model has said so far. Soft. Weightless. She didn’t need to be coached to feel good in them because the pieces quietly did that work on their own.
The bikini surprised me again. Every girl who has worn it has made the same comment even before I said anything. It makes them feel more tanned. It doesn’t press or flatten. It holds without taking anything away. Watching someone look at themselves in the mirror and actually like what they see is one of the most satisfying parts of the whole process. You can’t fake that moment.
Behind the camera, there’s always this mix of instinct and calculation. You’re framing for composition but also reacting to her energy in real time. Using the APS C crop on the 24mm changed the vibe completely. It felt closer and more alive. Less staged. More like a glimpse into a life that exists off set. When she moved, you could feel the clothes move with her and that’s what Bitty needs to feel like when people scroll through the site.
Between shots you catch these tiny things that will never make the final edit. The way she stretches her arms. The way she tucks her hair back. The way she laughs when she realises the bikini feels like nothing on her. Those small pieces never get posted but they’re what anchor a brand to something real. You can sense when someone is comfortable. It shows in the shoulders. It shows in the eyes.
All of that lives here. In this section. The moments you don’t see on the product page but that shaped every photo on it. Bitty is built in these quiet, intimate corners where ideas turn into fabric and fabric turns into confidence. When the studio smells like coffee. When the light hits the wall just right. When a model steps in front of the mirror and says she feels beautiful.
This journal is where those pieces live. If you enjoy the final image, this is the place where it began.